In reference to a high recommendation of Samdech Akka Moha Sena Padei Techo HUN SEN, Prime Minister of the Kingdom of Cambodia, on the occasion of the opening ceremony of the ASEAN Tourism Forum 2022, in Preah Sihanouk province, and in accordance with the spirit of the ASEAN Tourism Ministerial Meeting, which has encouraged ASEAN member nations to consider reopening the tourists by starting from Intra – ASEAN Travelers, and in line with “Roadmap on Cambodia’s Tourism Rehabilitation and Promotional Plan During and After the Covid-19 Crisis” as well as Strategy Plan for Cambodian Royal Government’s Reopening to Vaccinated Tourists, His Excellency Sok Sangvar, Under Secretary of State and High Representative of H.E. Dr. Thong Khon, Minister of Tourism, led the four Cambodian delegates to organize “Cambodia’s Tourism Roadshow – Visit Cambodia Next as a Safe, Warm, Clean, and Green Tourism Destination” in Manila, Philippines from 3 to 7 May 2022, with the participation from the direct key speakers of the Ministry of Tourism H.E. Huy Phirak, Deputy Director General, Tourism Development and International Cooperation and via Video (ZOOM), from speakers of the relevant ministries and institutions include H.E. Sin Chansery Vutha, Undersecretary of State for the Secretariat of Civil Aviation, Mr. Tan Youvath, Deputy Director General of the General Department of Trade Promotion of the Ministry of Commerce; Private Investment of the Council for the Development of Cambodia and the private sector Dr. Thuon Sinan, President of the Asia-Pacific Tourism Association of Cambodia.
The opening ceremony was presided over by H.E. Sok Sangvar, Undersecretary of State, Ministry of Tourism, and H.E. Phorn Pov, Ambassador Extraordinary and Plenipotentiary of the Kingdom of Cambodia to the Republic of the Philippines, and there were 12 Philippines Tourism Associations, and a total of 150 Tourism Agencies.
The “Cambodia’s Tourism Roadshow – Visit Cambodia Next as a Safe, Warm, Clean, and Green Tourism Destination” towards promoting Cambodian tourism potentialities, strengthening a good relationship and cooperation between Cambodia – Philippine private sectors to increase the selling of Cambodian tour packages in the Philippine markets, along with the promotion of the Visa on Arrival for travelers from abroad entering Cambodia by land, air, and waterways, the exemption of negative PCR Test 72 hours before departure, the quick test exemption upon arrival, and the lifting of the obligation to wear masks in public places throughout the country, and to promote the hosting of Cambodia’s 2023 SEA Games under the theme “Sports for Peace”.
The “Cambodia’s Tourism Roadshow” was warmly welcomed by the travel agencies of the Philippines and the travel agencies of the Philippines and Philippines Airlines have agreed to promote direct flights to Cambodia in the near future. Through the Cambodia Tourism Roadshow, Cambodia will be able to attract more Filipino tourists and investors to visit “Cambodia-Kingdom of Wonder, Safety, and Warmth” during and after the Covid-19 crisis. It should be noted that in the first four months of 2022, Cambodia received 220,000 international tourists and about 90,000 domestic tourists; we observed that the recovery of tourism in Cambodia will be able to receive 800,000 tourists by the end of 2022.
Through this program, the Ministry of Tourism expects that, through the promotion of vaccinated tourism, as well as based on changes in new tourism trends, focusing on intra-ASEAN and short-haul tourists, the travel period is between 4 to 5 hours such as the markets in Korea, Japan, India, and Australia. In particular, we remain optimistic that the Chinese market will reopen to international tourism when the Covid 19 is relieved, while the Long Haul market is a strategic target set by the Ministry of Tourism as a high-class and cost tourism market, having the markets in Europe, the United States, Canada, and the Middle East.